![]() ![]() It has saved many hungry souls, old and young, day and night. ![]() Yeah, I’m talking about Parle-G biscuits.Īnd it has been a devoted friend of Indian people with tea for decades. Time for Some Trivia: In 1939 during the Second World War Parle baked its first biscuits for India. In 1980 the biscuit brand was rechristened as Parle-G, G stands for glucose. Back in the 1980s and 1990s, when the brand had a full-fledged legal team, they came across smaller companies who used to duplicate the biscuits and pass it off as Parle-G. But in 2004 in their ad they started spreading slogan that ‘G means Genius’. The little girl in a Doordarshan ad saying, I love you Rasna, after prodding her mother. In 2013, Parle-G became India’s first domestic FMCG brand to cross the INR 5,000 crore in retail sales. The signature white-and-yellow striped biscuit packet, with the chubby Parle baby girl, is probably the most recognisable brand in the country, and according to Nielsen, continues to be the world’s bestselling biscuit. Have you ever wondered who the sweet girl is in the Parle-G Biscuit packet? Believe it or not a user has raised a question on the identity of the evergreen Parle-G kid some years ago. A renowned company posted an ad in a newspaper that they need a photo of a little kid for advertisement. Many consumers have grown up with Parle-G, and the girl’s image is a reminder. Brand Loyalty: The emotional connection fostered by the Parle-G girl has contributed to brand loyalty. It provides a unique selling proposition that goes beyond taste and price. A family member from Nagpur sent their girl’s black and white photo in the written address. In a crowded biscuit market, the Parle-G girl sets the brand apart from competitors. Nobody noticed the company’s name back then. Who Is The Iconic Parle Girl In Wrapper Of Parle G Biscuit Is It Sudha Murty's Childhood Picture In the 1990s, an enigma surrounded the iconic kid gracing the Parle G biscuit. But when the photo was published everything became clear. And even after 56 years the girl’s photo is still famous for its simplicity and sweetness. She is Neeru Deshpandey from Nagpur.īut there’s still some confusion about the kid’s (not saying girl for a reason) identity. Parle-G’s Wikipedia page comes up with the name ‘Gunjan Gundaniya’. Though group product manager at Parle Products Mayank Shah, puts all the folklore to rest and reveals. He said that it’s actually an illustration by an Everest creative back in the 60s.
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